The introductory commercial for the Y10 car in 1985 is still remembered in Italy today. The imagery, seemingly straight out of a science fiction film certainly caught the public imagination.
Shot in the world famous Cinecitta studios in the pre-CGI days it used the oldest robot trick in the book, the costumed performer, in this case a tall, thin Hawaiian model called Sheba. She described her ordeal in a newspaper interview at the time. If you know about this, please let me know.
Incidentally, Hajima Sorayama had exhibited his work in Italy the previous year. His work would strongly influence robots in the 80s, just as Chris Cunningham's design for the Bjork video did in the 00s
Sunday, December 13, 2009
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